Apparently researchers have shown that chewing popcorn while watching the pre-movie commercials and, presumably, trailers, is bad! It has to do with the inability to practice “inner speech” while eating. Click here for more details. Personally, I don’t pay attention to the commercials regardless of whether or not I’m munching. That’s one of the reasons I don’t tend to go to the movie alone, so I can chat. But I do tend to forget some details of trailers–which I try to pay close attention to. It’s a interesting study. Can you imagine advertisers encouraging you not to buy candy or popcorn?